Ah, community
Via Matt’s oh-so-pretty linklog:
http://www.amazon.com/gp/community/plog/about.html
Yeah, community is that thing that will bite you on the ass when you think you can just merrily use it for your marketing.
Related (since I know you don’t bother with my linklog): “You cannot use your audience as a marketing partner and then be surprised when they turn on you for doing something they don’t like.” (via Seth Godin’s Trackbacks, via, er, somebody’s linklog: Technorati’s failing to tell me who it was.)