Because it lacked the all-important feature of being about me, me, me, I’d forgotten that I wasn’t the only one getting unpersoned by Google: Matt Mower doesn’t exist either.
The situation isn’t quite as bad as he thinks: in fact, he shows up in ["Matt Mower"], it’s just that when your weblog is result 151 for your own name as a phrase it feels like you’ve been disappeared.
Hmm. Moved from one URL to another (and worse yet, the old one doesn’t redirect to the new), content republished by at least one aggregator which doesn’t decline to be indexed by search engines. Sounds pretty familiar to me.
I’d say the one difference is that Matt cares and I don’t, but if (MS employee) Duncan Mackenzie is going to have trouble finding me again because I’m not indexed in MSN Search unless you already know my URL… well, now you’re starting to get into “actually does matter to me” territory.